People hold on to their cups when drinking or walking with their coffee. As a result, they see their fingers around a cup fitted with a coffee sleeve. The entire ad is clearly visible when using MugToGo holders.

MugToGo creates a perfect medium for advertising and branding. We place your ads inches from your potential customer's faces. Although providers of advertising on coffee sleeves often show their products floating in space as in the picture above, the reality is quite different. MugToGo holders continue to function as advertising medium when they are in use. Coffee sleeves look great resting on a table, but they are covered by hands when in use.

People hold on to their cups when drinking or walking with their coffee. As a result, they see their fingers around a cup fitted with a coffee sleeve. The entire ad is clearly visible when using MugToGo holders.

People around our coffee drinker will see the back of the hand holding the cup fitted with a coffee sleeve, with the advertising copy covered by the hand. The entire ad is clearly visible when using MugToGo holders.

Some providers of advertising on coffee sleeves are deceptive when describing their services. Take a closer look. Their ads on coffee sleeves are often clearly visible against the basic logic: coffee sleeves are designed to protect hands from the heat, and so we should see fingers wrapped around the sleeves. Look at their ads and discover a strange hold of a cup they developed to avoid covering sleeves with their fingers. Although it looks "natural" from the front (left picture), it is clearly deceptive as seen from the top (center picture) -- nobody holds coffee cups in such manner, we wrap fingers around the cup. The entire ad is clearly visible at all times on MugToGo holders (right picture).

The paper cup filled with coffee is smoking hot. So why do they show people holding the cup from the bottom, away from the coffee sleeve? To sell their ads, of course. We see such deception throughout the industry. Coffee cups are fitted with coffee sleeves to protect hands from the heat. People wrap their fingers around coffee sleeves and ads printed on sleeves are covered by hands. Ads printed on MugToGo holders are clearly visible all the time.

Your customers will see your advertising from any direction and people around them will see your ad at any time: when they drink, when they walk, when they talk at the water fountain, when they are in an elevator or on a train. Coffee sleeves are covered by fingers. That's their function -- to protect hands from heat. MugToGo holders create a much preferred mug which is a perfect medium for advertising.